Originally from Mexico City, Luis is a multidisciplinary music industry professional with 10+ years of experience in the field. He began as a musician and then transitioned into the business world managing national tours in charge of aspects from routing and booking to marketing and sponsors management.
Luis is currently the Spain & LATAM Ambassador at Groover, a platform where artists submit their music to media, labels & music professionals. He is in charge of building alliances in the region, enhancing Groover’s reach and detecting the best emerging artists in Spain and LATAM. He is also the manager of the Latin Grammy Award-winning musician and composer Fermin Foritz, and also records a podcast “8000km” where he talks about topics of the music industry with international guests.