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Future Music Forum: Barcelona

Join the Music Industry in beautiful Barcelona Sept. 24-26, 2024.


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TikTok workshop for artists / managers

The FMF Experience

TikTok workshop for artists / managers

TikTok has been one of the most important tools in the digital marketing mix of artists and labels for quite some time: 80% of the tracks in the Spotify Viral Charts are almost exclusively influenced by the platform and its strong connection to music
In this workshop, *TikTok as a marketing tool for musicians*. Digital self-marketing has changed fundamentally in recent years. While it used to be possible to grow quickly organically through good content, the marketing of music content has become much more complex due to algorithm- and data-driven platforms. With TikTok there is (still) the chance to grow fast organically and without using big budgets.

This workshop also aims to give participants a hands-on understanding of what content currently works best on TikTok and how it can be used most effectively. Reach increase, hashtags and analytics are also part of this workshop. An essential part of the talk consists of presenting best practices from a wide variety of musical niches.


About The Speakers

Head of Music Operations SEU, TikTok

Giulia Lizzoli is Head of Music Operations for Southern Europe at TikTok, and she handles all the relationships with key local artists and music partners. She graduated in International Business and ...

Music Partnerships Manager, TikTok

Javier Alastuey is Music Partnerships Manager at TikTok, and he handles all the relationships with key local artists and music partners in Spain. He started his career in the Music Business in MTV Sp...

Join us at the 12th FMF Sept. 26-28, 2023.