Founded and built on the mission of helping artists share and connect through music, SoundCloud believes in providing artists with direct access to their fanbase. Join SoundCloud’s Electronic Music Lead, Jack Bridges, in an enlightening presentation that delves into the future of fan engagement (fandom) at SoundCloud, including how to leverage the platform’s power to identify and cultivate a dedicated fan following, generate content on your own terms, and build a community that transforms music into a sustainable livelihood. Jack will guide the audience through SoundCloud’s current array of offerings, which encompass the innovative Fan Powered Royalties, advanced engagement tools such as Fans and First Fans, and more.