agenda 2022
find out whats happening and whenMeet up & Record Store Tour
Our first event for the week is a meetup for early arrivals & local followers of FMF. Time for some record digging, drinks & catching up.
20:00 – 00:00
FMF Rising
Special live showcases featuring some of the hottest rising talent from Barcelona.
11:00 – 17:00
FMF Holistic Day @ Bridge48 In partnership with Sony Publishing
11:00 – 12:30
Qi Qong Session
From Qi meaning « energy » and Gong, « work », Qi Gong is an ancient Chinese practice aiming to move vital energy Qi through the body, in order to improve health.
Based on Traditional Chinese Medicine, Taoism and Buddhism, Qi Gong relies on several breathing exercises, associated to slow-motion moves.
When practiced on a regular basis, Qi Gong generates:
– more balance and flexibility
– an improved body consciousness
– a higher resistance to stress
– a better capacity of concentration
…and many other benefits.
During the 5 Animals routine, we will regulate our emotions and activate the Qi energy in our internal organs.
Workshop facilitated by Isabelle Naud (Izzy Naud Wellbeing)
12:30 – 13:30
Lunch & Networking
13:30 – 14:10
Creating a success mindset in music: a conversation
In this open dialogue with renowned music professionals, you’ll hear tips and personal experiences around how to create a mindset that leads you to success. Working on your mindset is essential, because it’s at the foundation of your results. If you want to grow your music career and achieve your goals, you’ll love this conversation.
Rome Lucio: Music Artist/Influencer/Show Host
Rosana Corbaco: Music Industry Psychologist, M.I. Therapy
DO Gibson: Rapper / Author / Entrepreneur
Moderated by Ariane Paras: Founder : Olympia Coaching
14:10 – 14:40
Mentoring / Taking care of artists mental health / opening doors for new professionals
14:40 – 15:20
Use of psychedelics & how they can help artistic expression
A conversation with Matt Black ( One half of duo Coldcut / Founder of Ninja Tune)
Interviewer: Jeff Bacon: Founder: 73 Barrios
15:20 – 15:50
Coffee & Networking
15:50 – 16:00
MIC Drop featuring Wellbeing Products for the Music Industry
Three 10mins presentations on new wellbeing products serving the industry
16:00 – 16:40
An open conversation about Neurodivergent Artists
16:40 – 17:30
Drinks beats & networking
18:00 – 23:00
Opening Party @ Pulitzer Hotel Roof Terrace
Join us for our traditional opening party at the most beautiful roof top terrace in Barcelona. Just off Plaza Catalunya, The Hotel Pulitzer has been our home for the FMF opening party for many a year. Join us for live music, drinks & a mega over due catch up.
First Showcase starts at 18:30
Room1: Sala Maquinas
10:00 – 10:05
Welcome back note & event brief from FMF Founder Niall Doorley
10:05 – 10:35
Mark Mulligan: Keynote / State of the Union
Each year it’s one of the most anticipated presentations of the Future Music Forum. Mark’s juggernaut keynote has other speakers scrambling through their notes & adjusting presentations as his data is just that good!. Always a highlight to the FMF. We are delighted to welcome Mark back yet again.
10:40 – 10:45
Verifi Micdrop: A basic intro to Verifi Media and metadata efficiencies
10:45 – 11:05
Verifi Workshop is ¨What is the Verifi Rights Data Alliance¨
In February 2022, Verifi Media launched the Verifi Rights Data Alliance, or VRDA. Dedicated to enabling easy, permissioned data sharing across the music industry’s digital value chain, the VRDA has already welcomed four inaugural members — major music label and publisher Warner Music Group (WMG), Spanish rights management entity Unison, digital service provider (DSP) Deezer, and music distributor FUGA, on behalf of its B2B clients who have chosen to opt in. How does it work?
Attend this workshop to learn how they are using VRDA to collaborate and easily update one another on ownership information, all while maintaining the integrity of their own data.
Ken Umezaki: CEO, Verifi Media
11:05 – 11:35
Coffee & Networking: in collaboration with Free Music Archive
Wide open roof patio, sun, friendly faces, old acquaintances, and gourmet coffee from Nomad, our favorite coffee shop. What’s not to love about our networking sessions?
11:35 – 12:15
Maximizing Catalogue Through Metadata
The value of music assets continues to increase due to increased digital revenue growth, and as evidenced by the recent music catalogue acquisition market. However, backend systems responsible for monetization remain deficient – data is translated into different standards and back again, resulting in incorrect information and unmatched royalties.
Meanwhile, transferring payments from one owner or administrator to another is a paperwork intensive process. What if the entire value chain could easily talk to each other at once to create a definitive source of truth for music works that can be updated in real time?
In this panel, representatives from across the music digital supply chain will discuss how they collaborate with each other and discuss potential solutions for the entire industry.
Diederik d´Engelbronner: Head of Content Operations, Fuga
Irene Bauza: VP of Operations, Unison Rights
Gonçal Calvo: Head of Innovation, BMAT
Moderator: Allen Bargfrede: Chief Business Officer, Verifi Media
12:15 – 12:25
MIC Drop – How AI is Shaking Up the Music Industry
Description: Artificial Intelligence is altering the business models for many industries around the world. The same shifts are underway in the music industry. This will be a discussion of some examples of the shift and how it affects the stakeholders in the industry. Topics include: music creation, music discovery and monetization.
12:25 – 12:55
How AI can be used to harness creative expression in the music industry
13:00 – 14:00
Lunch & Networking: in collaboration with Free Music Archive
Join us for lunch on the beautiful rooftop terrace of the Fabrica Estrella Damm. Mingle, catch-up, or just enjoy the fresh food we´ll have on offer. Did we mention we have an open bar to boot?
14:10 – 14:20
MIC Drop: Music NFT´s Don´t Exist
Join two of the most popular voices in the Web3 space, Yash & Maarten as they break down and demystify all things Web3.
Yash Bagal, Founder: Appetite for Distraction
Maarten Walraven, Head of Operations at Symphony & co-editor at MUSIC x
14:20 – 14:50
Web3 and its place in the music industry
With the ongoing conversations about Web3 and its place in the music industry, people are bound to have questions. What are the benefits? Are there even benefits? How will artists and fans take advantage of this?
With the goal of decentralization, Web3 is an optimal fit for the music industry. Artists and fans can participate in supporting each other in a way never seen before. Web3 allows fans to invest in artists and artists to invest right back into their fans. The onset of token-based communities and rise of DAOs allows for artists and fans to truly collaborate. Participants in these fan-based, decentralized communities not only have the ability to financially invest in their favorite artists, they can control the path an artist takes based on their contribution to the community. In turn, the artist retains ownership of their work and creates a more meaningful relationship with their fans.
Fifi Rong: Artist/Producer, MusicNFTwomen
Arnau Sabaté: CEO & Co-Founder, GUZZU
Conor McNicholas: Consultant,The Doods
Moderator – Yash Bagal, Founder, Appetite for Distraction
14:40 – 15:20
The Power of a Network and Building a Community for Career Growth.
As a musician, having a great network is beneficial to your career. And as a someone in the business, you’re always looking for ways to get ahead and land that dream job. The music industry is a competitive field, and there are certain things you can do to increase your chances of success. One of those things is to participate in the music industry city community to build your network and grow your community. Join this engaging presentation with Peter and special guests.
15:20 – 15:50
Coffee & Networking
Nomad Coffee / selection of Estrella’s finest beers. You only have 30mins!!
15:50 – 16:20
Mic Drops:
In this session you will from three separate, proven NFT artists platforms
Anne Mckinnon: Cofounder & COO, Ristband
“How I Sold Over €500k in Music NFTs”
Nifty Sax: Founder / Nifty Music
Real World Fan Engagement – Gateway to the metaverse
Maria Hayden: Director of Partnerships Landmrk
16:20 – 17:00
The metaverse is music’s new playground
How do we keep what makes being in a band and attending a concert exciting in a new era? As the technologies that drive the metaverse gets better, it also becomes more human. Let’s explore what innovators are building and creating as we touch on the cornerstones of the metaverse: interoperability, continuity of data, synchronicity, individual presence, and massive vs small scale interactions.
James Sutcliffe, VP Global Partnerships: Pixllynx
Anne McKinnon: Cofounder & CEO, Ristband Inc
Rishi Patel: Managing Partner, Plus Eight Equity Partners
Moderator: Maarten Walraven-Freeling: Head of Operations at Symphony & co-editor at MUSIC x
17:05 – 17:45
Fire Side Chat: John Acquaviva interviews Ventura Barbara (CEO Sonar)
¨The minds of builders. Sharing stories in the music life cycle¨
John Acquaviva, Managing Partner, Plus Eight Equity Partners
17:45
Sala Maquinas Room Ends
17:45 – 18:20
Drinks & Networking on The Terrace
10:35 Room 2: Sala Básculas
The Musicians Track Introduction
In this track we will delve into how musicians can position themselves in all the right places.
10:40 – 11:10
How to fund creation & be visible in such a packed market
With more than 60,000 new songs uploaded to Spotify every day, has the recorded music industry reached a point of overproduction? It will likely continue to increase now that streaming has reached maturity. We ask how sufficient social media is, how to fund creation, be visible & share value in such a saturated market.
Jesper Skibsby: CEO: Warmmusic
Hessel van Oorschot: CEO & Founder, Tribe of Noise / Free Music Archive
Lara Della Gaspera: Creator Partnerships Manager: Patreon
Moderator : Dider Zerath (President, The DZ Factory)
11:10 – 11:40
Meet the talent bookers
Meet some of Barcelona´s Talent Bookers from your favourite festivals.
Victor de la Serna: Music Director at ElrowFamily
DO Gibson: Rapper / Author / Entrepreneur
11:40 – 11:45
Coffee & Networking: in collaboration with Free Music Archive
Enough coffee yet?
11:45 – 11:55
MIC Drop: Artists as entrepreneurs
Rome Lucio will talk about his journey of completing his first full-length album as a young entrepreneur.
11:55 – 12:25
Labels & Distribution: How to Get Your Music to All the Right Places
Getting a good song out there is not enough anymore. Finding your own identity as an artist and bringing together an audience around your project is a long-term process. In this panel we will discuss best strategies around your next music release, do you need a distributior? if so what distributor is right for you, how can creator platforms help, how should you go about implementing your positioning and development strategy? We have brought together professionals from three specific sectors of the indsustry to help you answer these questions.
Dider Zerath: President, The DZ Factory
Anneke Stulp: General Manager Benelux: FUGA
Luis Perez, Spain & LATAM Ambassador, Groover
Moderator : Ricardo Alvarez: Director, La Cupula Music
12:25 – 12:55
Independent artists owning their own futures (and rights)
12:55
Musicians Track Ends
13:00 – 14:00
Lunch & Networking: in collaboration with Free Music Archive
14:00
Live Track Starts
Live music is back and bigger than ever although uncertainty still remains. During this track we look at various topics including how Night Life Tsars across Europe are changing attitudes to how night life is treated by local governments, how touring has changed post pandemic, how hybridization is impacting the industry..or not? & a look at new technologies improving our live experiences
14:00 – 14:10
14:10 – 14:40
Hybridization & the future of live entertainment
Although we are still living in the Covid-19 pandemic, people are more and more returning to the lives we once knew. Cities are opening up, restrictions are being eased, and live entertainment is returning in a massive force. Music festivals and small venue tours are making their comeback after having to be online for the past 2 years. Yet what is the future of this industry, now knowing the power and revenue streamed concerts can have? Join us for a dynamic panel discussion on this subject featuring professionals from across the live entertainment industry as they talk about the future of live music and how hybridization can help and/or hinder it.
We will take a look at an example case study of International Live Beats Channel which will be hosting its grand finale live in Barcelona during the FMF.
Ara Kevonian: CEO, Soundstage.fm
Matt Black ( One half of duo Coldcut / Founder of Ninja Tune)
Joost de Boo: Thunderboom Records: Creative Director
Moderator: Elysha Zaide, Music Producer & Educator
14:40 – 15:10
New Generation Ticketing
Improvements in technology have allowed ticketing to enter its next iteration, blockchain ticketing. With improvements in security, next level measures against bots, and new methods for commemoration, this new tech opens the doors for event goers of all kinds. In this panel, learn from the people at the forefront of this new technological frontier and understand just where it’s going and how you can be a part of this next generation of ticketing.
Rosa Lopez: Senior Music Lead, Dice
Renzo Puccini: Head of Web3 & Ticketing: ElRowFamily
Guillermo Granell: Country Lead – Spain, TicketSwap
Moderator: Jose Blasco: CEO, Oratrex
15:10 – 15:40
Coffee & Networking
15:40 – 16:20
Mic Drops : The Current Wave of NFT festival adoptions:
1: Melt Festival: https://www.meltfestival.de/en
Manuel Fischer: Creative Director: Melt Festival / Ozelot Studios
Manuel Fischer: Creative Director: Melt Festival / Ozelot Studios
2: ElRow Monegros Festival: https://monegrosfestival.com/stage/elrow
Vincente Marti Diaz: President, El Row Family
3: Live Music Recovery:
Monyca Motta: Entertainment Lawyer:
Entertainment Lawyer & founder of MM Rights Management Monyca Motta who has advised festivals like Tomorrowland Brazil and Afropunk comes to share with us her thoughts on how technology in general and blockchain specially can help the Live Music recovery. She will explain how music festivals, live music venues, touring artists and the whole live music supply chain can benefit from using more technology and smart contracts in the B2B side of things, to optimize time, save costs and create new opportunities for all.
14:00 Room 3: Sala Brassatge
14:05 – 14:15
Behind LATAMs Music Boom
Join us for a very special MIC Drop as we uncover the truths behind Latin music’s recent boom.
- When did Latin music started being so popular? Macarena and Daddy Yankee’s “Despacito” as the starting point.
- Why is it so succesful? Danceable sound with provocative lyrics. The US Latino community as a trigger for international success and the role of Puerto Rico as a US territory.
- What’s next? There is life after reggaeton.
- Mexico and the impact of Regional Mexicano.
- Avant garde genres in Latin music, re-inventing traditional latin genres like bolero or bachata: Rosalía, C Tangana or Rvfv.
14:15 – 14:45
LATAM Industry: a discussion on the music production side of the LATAM explosion. The different styles of production, sounds, rhythm, and DAWS that drive the latin urban industry today
14:45 – 15:15
The Influence of Urbano outside of LATAM
Far removed from the streets of San Juan, the hilltops of Bogota and the avenues of Miami, are fresh pockets of culture growing organic and homegrown scenes within hispanic communities outside of Latin America.
During this panel we explore the roots and current trends in these scenes, we also look into the intersections & soundscapes that are connecting the dots and drum patterns of UK Drill, Afrobeats and Dancehall within youth culture in cities such as Toronto, Barcelona, Madrid and London as these genres join their more established cousins, Reggaeton and Trap on the world.
Rome Lucio: Music Artist/Influencer/Show Host, Rome Lucio
Walter Pazos (Mad Bass) Sr.Manager /Music Producer / Dj, Promoter
Walter Gallego
Moderator: Anthony Larbi: Co-Founder, On Da Beat Studio
15:15 – 15:50
Coffee & Networking
LATAM Session ends
16:20
LATAM Session Finishes
10:50 Room 1: Sala Maquinas
Welcome to Day 3
11:00 – 11:10
MIC Drop: It’s harder for artists to have mainstream moments -> but niche communities are more engaged anyways
Tatiana Cirisano: Music Industry Analyst & Consultant: MIDiA Research
Join Tatiana as she presents brand new research around the splintering of culture and the changing role of scenes in music marketing and fandom.
11:10 – 11:20
Mic Drop: The changing narrative of fan engagement in web3
11:20 – 11:50
The Future is Now: Fandom & Web3
The Future of Fandom, we will take a look at where it is headed. How will Web3 change the behavior of fan communities? Have fandoms already begun embracing this new technology or have they pushed back due its unfamiliar territory? Join us and our expert guests, as they discuss fandom, Web3, and how the components of it will come together to build a better community space.
Jaquelle Amankonah Horton: Founder and CEO of Fave
Kevin Brown: CEO of Fan Circles
Gareth Deakin: Chief Marketing Officer, Let The Music Play
Moderator: Tatiana Cirisano: Music Industry Analyst & Consultant: MIDiA Research
11:50 – 12:20
Coffee & Networking
Clear those fuzzy heads with Nomad Coffee’s fine selection of artisanal coffees
12:20 –
The Creator Economy Track
With the new wave of capital investment coming to the creator space, which is super exciting, the range of long tail creators (there are thousands) & what they are doing & tools they are using to do what they do is going to completely reshape & redefine what the music industry is. Join us for our Creator Economy Track where we try decipher just how deeply the creator economy is changing the industry landscape.
12:20 -12:30
MIC Drop: The future of artist income in the creator economy
Moderator: Kriss Thakrar: Midia Research Consultant
12:30 – 13:00
How the Creator Economy is Reshaping Creator Income
13:10 – 14:10
Lunch & Networking
14:10 – 14:15
Keynote – “Songwriter Track” in collaboration with Bridger
14:15 – 14:45
Songwriter Workshop
During the masterclass we will cover:
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- The economic model of the digital music industry.
- How copyright royalties are collected on streaming platform.
- The spectrum of solutions for artists to collect their copyright royalties.
- And how Bridger can help with music rights management.
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14:45 – 15:15
Web3 & NFT Monetization for Artists
Everybody talks about Web3 and NFT saying that this is a huge opportunity for artists. Yes it is. At Bridger, we want to bring to the attention to the industry that rules should be made before going crazy.
For example, who will be in charge of collecting the royalties of an artists that delivers a performance in the metaverse since there are no borders in this world?
When DSPs started to launch 10 years ago, the entire industry thought that there won’t be anymore issues to pay artists thanks to metadata. With digital, we couldn’t go wrong and every songwriter would be able to get the deserved earnings. It didn’t happen. That’s why we should try not to reproduce the same mistakes of the past with the metaverse.
Jocelyn Seilles, Founder, Bridger
Anne Mckinnon: Cofounder & COO, Ristband
Moderator: Ken Umezaki: CEO, Verifi Media
15:15 – 15:45
Tech Challenges of Digital Licensing
15:45 – 16:20
Coffee & Networking
16:20 – 17:00
Grand Finale Interview: The Producers Corner: Special Guest: Dj Krust
The Producers Corner A series of interviews with the knob twiddlers, movers and shakers behind some of history’s most iconic releases and modern classics. This year is no different.
Our 2022 guest is none other than Bristol-born b-boy Kirk Thompson is best known as DJ and producer Krust. With an indelible legacy as a key figurehead in the Bristol sound, A founding member of Full Cycle, and Reprazents, one of the first D&B acts to win a Mercury Music Prize.
Host: Ross Harvey: Human Potential Coach for the Music Industry, Keep It Real Coaching
Sala Maquinas Rooms Ends
17:30 – 17:35
Closing remarks
17:45 – 18:30
Drinks & Networking on The Terrace
Room 2: Sala Basculas
Career Academy Track
This is a new track designed for students & young professionals new to the industry. We have created content that we feel will further educate this demographic around some of the industries most pertinent topics, practical & insightful with the added incentive for speed mentoring sessions & networking with our senior delegates & speakers.
10:45 – 10:55
MIC Drop: How to avoid the DIY Artist burnout and get things done
To be a DIY artist in the new music market can sometimes be stressful and overwhelming. Often I hear : “What should I do? Create content for my Social Media? Create NFTs? How can I start to get booked for concerts and festivals? But that takes a lot of time and I don’t know where to start!”
In this 10 minute talk we’ll put things in perspective and prioritize tasks giving you a one-thing-at-a-time roadmap that will allow you to to be able to do all what you need to do to improve your music career without dying while trying.
10:55 – 11:25
SAE: Presentation, Data Insights from the Spanish Music Industry
Presenter: Ricardo Alvarez: Director, La Cupula Music
11:25 – 11:55
Coffee & Networking
11:55 – 12:25
It’s the consumer, stupid – a case study on how Symphony finds, attracts, and retains subscribers.
Symphony is a new video streaming platform for classical music. The team has accrued years of experience working in various fields and learning about attracting new consumers. And yet, it’s like we have to reinvent the wheel. What we’ve learned doesn’t equate to 1-to-1 success in our new ecosystem. This is an important lesson: whatever you build, it’s hard to find the right people to use it. How can you optimize this search by using network effects and community guidelines?
Maarten Walraven, Head of Operations at Symphony & co-editor at MUSIC x
12:25 – 12:55
Artist blue print: how to create your signature imprint and Ten steps to your next Career: Insider mindset and tools to take your career to the next level
Career Academy Ends:
13:10 – 14:10
Lunch & Networking
Focus on African Industry. In collaboration with Beutara
According to the IFPI, Recorded music revenues in the Africa and Middle East region grew by 8.4% in 2020 with streaming revenues up by 36.4% “from a small base but increasing rapidly”. However, South Africa and the Middle East and North Africa (MENA) accounted for 86.7% of the region’s revenues.
With an mind boggling stat that the medium age across Africa is 19.7 years old compared to 42.5 in Europe & an entrepreneurial activity rate that is through the roof, combine this with the global serge of consumption of Afrobeats / Ampiano & Afro-Pop, what we can expect to see in the near future with regards an African industry boom?
14:15 – 14:25
Mic Drop: On the arc of African music from animism to amapiano?
14:25 – 14:55
Afrobeats/Amapiano/UK Drill
It’s impossible to ignore the new wave of music coming out of the Diaspora. Afrobeats is filling Madison Square Gardens, UK Drill is connecting youth culture in London, New York Nairobi and Accra. Amapiano is the hot topic on the dancefloor and the airwaves.
During this panel we explore the here and now, the origins and the future of the dynamic Afro, Rap and Dance music scenes criss-crossing the globe and connecting the dots across the diaspora. How are these exchanges between the Global community shifting the popularity and spread of Afrobeats Amapiano, and UK Drill?
Oseka Jibril: Artist, Voodoo Music
Steve Mill: Artist Services Manager, Producer, Artist, Beatport
Moderator: Anthony Larbi: Co-Founder, On Da Beat Studio
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